Think with Google’s 10 Year Anniversary
2022 marked 10 years of Think with Google. During the past decade, Think with Google has become the world’s largest marketing publication, sharing insights, strategies and tools with marketers across 21 sites, in 12 languages, covering 78 countries. To celebrate this milestone, our team was tasked with highlighting the work of the past 10 years and building excitement for what’s to come.
Centered on the idea of illumination, our team created a branded campaign and a variety of content including a playbook for regional teams, emails, websites, videos, a multi-week social campaign, and event swag — all to drive growth, deepen engagement, and to further establish Think with Google as a thought-leader.
The playbook included creative guidelines and core assets so marketing teams globally could build out the campaign and localize the celebration.
Our guidelines included a detailed stickersheet of assets for global markets to compose scenes using people, isometric elements and iconography.
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