Insights Jam
The series features members of Google’s Marketing Insights team as they are captured discussing exclusive-to-Google insights, recent trends, and what it all means to marketers everywhere. This “roundtable” discussion was initially shot remotely due to the pandemic and evolved into YouTube Shorts to share content in more snackable pieces. Both formats lean into YouTube best practices, using stickers, icons, and other design elements that are visually approachable and employ baked-in captions to make the series more accessible to a wider audience.
Google Search trend: Managing food costs
Marketing trends related to inflation
Marketing insights on YouTube shopping trends
Affordable travel is trending on Google Search