Willie's Superbrew

Since their inception on the beaches of Cape Cod, Willie’s Superbrew has been creating the perfect balance between a hard seltzer and a cider made entirely with all-natural ingredients. I worked with the team to expand their existing vibrant packaging line, developing a visual system to bring consistency to the overall brand. The newly established visual hierarchy accentuates the drinks’ natural ingredients and bold flavors through an informative, playful and clean design.